I was on a bus to New Jersey recently and as we exited the Lincoln Tunnel I noticed a highway billboard that could really only be seen from the highway with a QR code on it. Take a moment and think how absurd that is. You are barreling out of Manhattan at 40 miles an hour . . . → Read More: QR needs higher marketing IQ.
For New Yorkers a Starbucks public bathroom was a much appreciated relief oasis in a desolate desert filled with “Restroom for customers only” signs. Of course, in New York as on the internet once something becomes common knowledge to the unwashed masses (craigslist, myspace) the quality goes right into the toilet (pun intended). So Starbucks has . . . → Read More: Only partially tongue in cheek suggestion to Starbucks
I recently became a customer of Clear the 4G mobile wireless internet provider. Before I signed my contract I visited the Clear website to check out plan options and look at reviews and probably did a few Google searches with the terms “Clear 4G” in them. My search and cookie history “Clearly” (groan) had potential Clear . . . → Read More: Retargeting needs an off button.
I first heard about mobile phone payment systems in 1999 and incorporated this “technology of the future” into a business plan for a start up I was consulting for. That was 12 years ago and while I can do some mind boggling things with my smart phone I still can’t buy a mind scrambling double scotch . . . → Read More: Smart phones, dumb companies.
I recently read that three quarters of all TV viewers are multitasking in front of the glowing box. Some are texting, some are on the web and some are actually TALKING on the phone. How quaint.
Much has been made of this recent behavioral development in media chatter. TV is dying some say. But I say different. . . . → Read More: TV has a lot to worry about, or does it?