Resume

Career summary

Over 15 years experience in digital marketing and production, currently focused on achieving the most ROI from the web presences of my Fortune 500 clients using SEM, email, content, optimization tests and analytics. I strive to not only get people to click but understand why they click.

Work Experience

Director of Digital Marketing at Wealth-X April 2015 to present

  • Email marketing, content marketing, analysis, optimization, project management, brand development and more. I’m a digital Swiss army knife for a small company that is growing fast and pivoting monthly. Notable success: I doubled the CTR of a weekly email in 4 months.

Client Director at HP August 2011 to February 2015

  • Developed web marketing strategies and optimization tests for Fortune 500 clients leading to big gains for my clients. Example: increased revenue by $500,000 in Q3 2014 for an electronics manufacturer doing conversion optimization on their shopping funnel.
  • Leads team of programmers and analysts, manages $1.5 million in accounts.
  • Integrated  the Optimost optimization platform with survey, click tracking and SEM vendors to provide actionable insights into the full range of digital marketing efforts.
  • Consulted on the development of a complete digital marketing suite that included optimization, segmentation, analytics and more.
  • Data analysis for user tracking experiments and optimization tests.

 Marketing Optimization Manager Oberon Media May 2010 – April 2011

  • Responsible for web analytics and business health reporting using Omniture.
  • Testing and optimizing email marketing using segmentation, A/B tests and past purchase history.
  • Developed branding message testing and exercises to determine which value propositions resonated with customers and built messaging based on  results.
  • Guided the development of a new e-commerce platform using ATG e-commerce with an emphasis on segmentation, optimization and maximizing ROI.
  • Developed social media and SEO strategy to drive traffic using Facebook, Twitter, Flickr and more.

 Manager Web Analytics Strategic Marketing Samsung Electronics Aug 2008 – Jan 2010

  • Responsible for reporting and analysis of Samsung’s many web properties using Omniture.
  • Social media marketing management and strategy using Twitter, Facebook and YouTube. Social media measurement to capture buzz on products and identify new customer concerns and issues.
  • Analysis of consumer electronics industry best practices online and recommendation reports.
  • Owner of site surveys. Including site wide ongoing surveys to measure customer satisfaction and targeted campaign and product oriented surveys. Analyzed results and made recommendations.
  • Worked with CRM manager on increasing customer relationships by adding value with email registration for Black Friday deals, new product releases and other industry events.
  • Analyzed 3rd party site customer reactions. Worked with Best Buy, CNET and Wal-Mart forum moderators to identify customer issues and suggest reactions and service policies.

Senior Producer Internet Marketing Time Warner /  Bertelsmann May 2000 to Sept 2007

  • Leader of ATG Dynamo team. Produced over 1400 web promotions a year across 35 e-commerce sites with multiple customer segments. Created multivariate marketing tests for web content and offers. Developed marketing solutions for tracking user activity, buying habits and more.
  • Owner of analytics package Omniture. Responsible for training, report generation and development.
  • Creator of targeted email campaigns using custom SQL queries to identify customer buying habits and trends from the live web database. My most successful saw an 1000% increase in revenue over our traditional non-targeted emails.
  • Project manager. Represented my department on the two largest projects in company history. These multimillion dollar and multi-year projects required specification writing, project management using MS Project, interaction and cooperation with developers.
  • Quality Assurance manager. Created and maintained a system for a dozen junior staff to QA the key functionality of 35 e-commerce sites.
  • Search engine optimization lead. Leader of the team that consulted with vendors and IT on SEO for 35 e-commerce sites with dynamically generated content.
  • Leader of the production team. My team created the content, coding, product data, graphics and flash features for 6 e-commerce sites on a set production schedule.

Independent Developer Sept 1998 to May 2000

  • Web developer. Developed web sites for small companies such as jetsetters.com and lacoursa.com. Created HTML, Javascript, graphics using Photoshop, layout and design.
  • Database developer. Arranged, sorted and categorized data taken from the web by a spider for a client in the bicycle industry.
  • Web developer. Developed a FAQ and troubleshooting intranet site for US Bankcorp for use by their in house tech team.

Advertising coordinator / Independent developer Edison Schools March 1999 to Sept 1999

  • Web developer. Repaired and built web interface for a FileMaker Pro database that tracked crucial company assets.
  • Advertising coordinator. Oversaw the production of advertising campaigns for newspaper, radio and television from writing the copy to purchasing the air time.

Education

University of Oregon, Electronic Publishing Program Level II. Course subject matter included _JavaScript, Advanced Photoshop Skills, Cascading Style Sheets, Audio and Video for the Web, Advanced HTML, Adobe Acrobat for the Web, Flash 3 and more.  Portland, OR

George Washington University, B.A. Geography and History. Vice President of Students for Environmental Action and Assistant Program Director WRGW radio. Washington, DC 3.5 GPA