CHRIS HEDICK
Tesla Segmenting
Mr. Musk's patent surrender really has got me thinking hard about Teslas and marketing segmentation.
Category Testing
Lessons on multivariate testing.
Old and in the Way? Great!
One day I was analyzing an email campaign weeks after the campaign had dropped and learned something really interesting. I usually grab the results of a campaign a few days after it drops so any insights or learnings can be…
Monkey in the Middle, Money on the Outside
To efficiently utilize email marketing you need to use templates. Sure, it would be great to have a glossy customized email for every campaign, but for many companies that’s simply not feasible. I recently worked with an email marketer on…