CHRIS HEDICK
Better CRO: Best Practices for the Experimentation Document
A well-structured experimentation document will save the CRO practitioner a great deal of time and will create great reporting for stakeholders on an experiment’s details.
Tag optimization
Sometimes It’s Not You, It’s Them: When CRO Testing Gives Results You Didn’t Expect
In my years of conversion rate optimization testing I’ve seen some remarkable test results, remarkably good, and, unfortunately some remarkably bad.
Segment on User Action to Drive Conversion
Most segmentation strategies focus on things like gender, geographic location, race, weekend vs. weekday traffic and the like. However, I have found that segmenting by user action is far more effective at driving conversion.
Add a User Survey to Measure the Unmeasurable
If you want to optimize a page that doesn't have a clear metric for success, try getting data from a user survey.