CHRIS HEDICK
Sometimes It’s Not You, It’s Them: When CRO Testing Gives Results You Didn’t Expect
In my years of conversion rate optimization testing I’ve seen some remarkable test results, remarkably good, and, unfortunately some remarkably bad.
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Reward Framing and Offer Perception
If you're going to offer the customer a reward of some type, consider re-framing that offer in another way and see which one converts at a higher rate.
Use Button Psychology to Increase Form Completion
For the vast majority of task oriented online marketing it all comes down to the button.
The Power of One Word, or, Why Copy Matters
A single word can have a powerful effect on conversion.
Be the Man with the Plan
Testing for testing's sake is all well and good, but to really understand your customer you should have a strategic plan and calendar that creates long lasting lessons you can draw on.
Sample Size and Significance
Sometimes your test results are so stunning you don't have to wait for more testing.